Real Estate Strategy
So if you have caught the main principles generating real estate leads via the Internet so you are already wealthy.
Except for one little issue course: actually generating sales & closing your leads.
But if you do not have a solid system you will generate a lot problems & much work. Actually I would suggest avoiding online leads all together unless you want to invest time before setting up a solid system.
What a solid system means? A proper lead follow up system covers three stages:
1. Customer Service
Take into account that everything is faster the Internet. Deliberate the last time you bought something online. Have you been waiting for an answer online for a long time or you moved where you can find the answer immediately.
Here are some basics online customer service:
• You should make easy for customers to contact you – place your phone # & use an online form – not enough to post just your email address
• Answer within 5 minutes – after 30 minutes can not be bothered.
You should always offer something valuable over the phone tweet email. It does not matter what answers useful links market news etc.
2. It is recommended to use CMR System
Bear mind that is better to work half your leads than work all the leads & do a half your tasks.
You should do everything right you have to track your leads. You can create a sheet excel with info how why they can find you & what you have sent them. Do not forget the major part: you should set priorities your leads.
As for me my favourite real estate CMR is Highrise. It is free up to 250 contacts interacts friendly with your email.
2. Give People What They Want
You should ask yourself why they called you the first rate: what do they want? Sort out find those resources & put them all a folder called “resources” your computer. For instance: market statistical reports advice articles about picking lenders recent neighbourhood sales buyer’s guide etc.
Thus any time you get touch with your lead you can either supplement something useful or link to your email. You can also call them asking them permission before sending a supplement.
To tell the truth online leads are not so beneficial as personal connections or referrals. If has been done the right way you can generate a great amount profit without allowing online lead follow up take over your life. So if you fallow all the recommendations & do everything properly you will reach success there is no doubt.
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