Applying The 3 P’s Of Marketing To Use Marketing Fundamentals To Sell Your Home In Today’s Difficult Market
On virtually a daily basis I m asked what the best wayto sell a home for top dollar-even if s less than just a few months ago. The fact is selling right now is difficult at best & painful at worst. It s more important than ever to use every resource & technique possible to create a well designed approach using all possible information & tools available your market.
Step one is to gain a complete graspof all the homes the market similar to yours size location & price so you compare your homes features objectively. Look at each home carefully & learn what a Buyer would like about each the homes & how yours stacks up. Is yours bigger better younger older etc…
Next revisit your own home & try to be objective about how fits with the inventory. Certainly your home is better than some but less appealing than others. The key is to price your home more expensive than inferior homes & less expensive than equivalent or superior homes. Pricing now is extremely sensitive & its essential to be very accurate. In a declining market like we have Conifer home for sale an important & effective strategy is to price a way that creates a compelling attractive offer that is easy to recognize & act upon. In other words your home must clearly be the best value at whichever price you choose. If your home is the second best priced home among similar homes will be the bridesmaid & never the bride .
The next step is to establish the amount inventory relative to the frequency sales. If homes are still selling quickly then you must regularly revisit your pricing strategy & maintain an objective value-based strategy relative to competition.
In Conifer real estate the days looking at recent sales determining recent price per square foot & multiplying that by your square footage is over at least for now. Unfortunately as the market experiences a correction recent sales may be significantly higher priced than what your home may sell for.
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